Mini target sites are usually deployed as pro-active or reactionary marketing tool to penetrate highly targeted markets quickly. They work by specifically targeting single key phrases likely to be used in searches.

An example of thie is one of our client's reconditioned gearboxes site. Although it receives good traffic on generic terms relating to engine reconditioning and gearboxes, it didn't perform quite so well for commercial vehicles. A specific mini / child site called van gearboxes was created and the gap was filled within months.

Our philosophy

Sites created by technicians work like clockwork, load in nanoseconds but look like they've been designed by a technician. Many viewers will click-away.

Sites created by designers look fantastic but take ages to load and seldom work smoothly. Customers don't have time to hang about.

Sites created by anyone without the knowledge of search engine optimisation or Internet marketing don't get a chance to load slowly or look bad, they'll never get a chance to be seen.

At IMK every site we develop benefits from the expertise of our design, technical and marketing teams, managed by a single point of contact. The customer is involved along each step of the process as much as possible, after all you're the expert on your business, and we're the experts on ours.